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Dramatic difference!! I love photos like this. As a carpet cleaner, its very satisfying to be able to see the difference in where you are cleaning.This commercial carpet had heavy soiling in the traffic areas. We first assessed what type of soil was the most prevalent, then mixed our solution of SERVPRO cleaning products to treat the outstanding spots and stains, then the carpet was rotary shampooed then steam cleaned using the hot water extraction method. The hot water extracts the soapy solution that has kept the soil in suspension rinsing it all away. Its a very clean carpet after this process.